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Blog
7 Signs Your Business Needs a Branding Refresh (And What to Do About It)
branding, Marketing Adam Sheldon 6/13/25 branding, Marketing Adam Sheldon 6/13/25

7 Signs Your Business Needs a Branding Refresh (And What to Do About It)

Is your brand feeling outdated, inconsistent, or unclear? Here are 7 signs it’s time for a refresh — and how Align18 can help you realign with your ideal customer.

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What Is a Fractional CMO — And Why Your Business Needs One in 2025
Adam Sheldon 4/16/25 Adam Sheldon 4/16/25

What Is a Fractional CMO — And Why Your Business Needs One in 2025

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Discovery - Understanding the now.
Scott Dannehl 4/24/23 Scott Dannehl 4/24/23

Discovery - Understanding the now.

The initial step in any consulting process is the discovery phase.

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Align18 Partners with YUMAX Golf.
Adam Sheldon 1/18/23 Adam Sheldon 1/18/23

Align18 Partners with YUMAX Golf.

Align18 Helps YUMAX bring Castore to the USA

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The Value of Brand
branding, Brand Culture Adam Sheldon 5/6/22 branding, Brand Culture Adam Sheldon 5/6/22

The Value of Brand

The Value of Brand?

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Culture is Key for Remote & Hybrid Work environments
Brand Culture, Re-Boarding Adam Sheldon 5/4/22 Brand Culture, Re-Boarding Adam Sheldon 5/4/22

Culture is Key for Remote & Hybrid Work environments

In today’s “flexible” environments, organizations are facing countless cultural challenges. Disparate teams, decreased engagement and productivity, acquisition/retention/attrition, and managers and leaders unequipped and unprepared to navigate these uncharted waters. Although the challenge is significant, it’s not impossible.

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Re-Boarding.
Re-Boarding, Human Capital, Brand Culture Adam Sheldon 5/2/22 Re-Boarding, Human Capital, Brand Culture Adam Sheldon 5/2/22

Re-Boarding.

As the world reels from the effects of the Covid pandemic, businesses are struggling to maintain their operations and keep employees engaged.

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